Our in-house paid advertising team are experts in creating, delivering and managing both lead generation focused (B2B) and e-commerce (B2C) paid marketing campaigns.
Paid Marketing Agency
As well as being experts in organic marketing tactics, we are a dab hand at providing effective paid-for content strategies.
To generate qualified leads, we help clients regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
Paid media can be a number of things from sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. It can be an effective opportunity to expand your brand reach, get more clicks, generate more traffic and bolster your organic, earned or owned activities. A combination of these will help you attract, nurture, and close leads.
If you want help with your paid-for activity – you’ve come to the right team.
Paid-for activity or sponsored content, allows you and your organisation to reach audiences that might not have come across you otherwise.
While we understand what content means, it can be a fairly general term, we make sure that we utilise a combination of earned, owned and paid – as this is critical to the success of your lead generation efforts.
At Pretzel we always start at the very beginning and will walk you through the different types of media, examples of paid media and the right strategy to best leverage these for your company.
With today’s media influx, we will always look at ways to support getting your messages heard above and beyond our tactics organically. We understand the true power that paid media serves as a method for promoting content and driving exposure. And there are a variety of paid techniques we will use to amplify your owned media and help you win more earned media.
Whether we opt to use Google Ads, the plethora of social media channels or engage influencers – we will find your perfect fit when it comes to content promotion tactics.
Ready to talk?
We would love to have a conversation about telling your story.
Our team are experts in PPC management and can help you get instant results.
Google Ads
A good advertising campaign is absolutely vital whether your goals are to increase brand awareness or to generate sales. Our team of specialists can audit an existing Google Ads account or start from scratch, selecting the perfect keywords, bids and targeting and writing engaging copy to ensure your ads appear at the top of the search results and guarantee return on investment.
Facebook & Instagram
We’re here to craft the perfect social media management strategy to both meet and exceed your businesses’ needs and requirements. Engaging with your audience on social media is vital, but we won’t jump on the bandwagon of running every single social media platform, that just isn’t our style, we select the ones that will return investment for you.
LinkedIn
When it comes to LinkedIn, reports suggest that almost 50% of the traffic on B2B websites and blogs is driven by LinkedIn. Pretzel will not only use LinkedIn to promote articles, sponsor gated content, place your spokespeople as industry experts but we’ll use it to prospect – generating maximum leads for minimal or no investment.
Influencer Marketing
Whether it be from our little black book or long-standing relationships with agents, we work alongside influencers to bring their loyal customers straight to you. Having a good repertoire with the right influencers can be an invaluable resource for any business – it’s cost-effective and it works! The key is profiling the individual to ensure the audience matches who you need and want to be engaging with – we do just that.
Display Advertising
Whilst search adverts are limited to the search engines, display advertising opens up the ability to reach your customers on other websites they are interested in. Our team has years of experience in creating impressive and attention-grabbing banner ads, as well as running successful retargeting campaigns to help return non-converting customers back to your website.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Case Studies
Over 18,000 orders in the first six months
Team Pretzel was tasked with launching Virustatic Shield across the UK then globally. As the first product in the world to be proven to inhibit SARS-CoV-2, the strain behind the deadly pandemic, Pretzel was part of the core team to launch the product to the world. A national, regional and then international, on/offline, organic PR, marketing and influencer strategy was launched.
The results - every single UK national news outlet, as well as most regional on and offline ran with the story, as well as widespread broadcast and radio before global news networks such as CNBC picked up the story and it flew across the world – with millions of pounds worth of coverage obtained within a matter of hours.
