Pretzel has an established reputation of delivering strategically integrated campaigns that audiences are hungry for across foodservice, hospitality, retail, and direct to consumers.
Food & Drink Digital PR & Marketing
We have a healthy appetite for food and drink PR here at Pretzel.
Whether it’s crunching the numbers to create data driven news stories we know journalists are hungry for; or placing your products in front of the right audience through a creative product placement PR strategy, we’re here to help your food and drink brand really take off.
Our food and drink PR team has worked with small independent food and drink companies to household names that have been around for decades and everything in between. We’ve supported both fast-growing supermarket chains and national food and drink membership organisations with innovative digital and traditional PR strategies.
Perhaps you want to launch a new product to market, Pretzel is here with the right tactics to get you seen by the right people.
Regional store openings are a piece of cake for us too, we’ve overseen hundreds of them. We’ll ensure your opening event has the numbers and impact to kick off as you mean to go on, and we’re here to make sure your footfall continues to grow following the initial launch event. We help pick out the right products, offers and news hooks to ensure the column inches and backlinks continue to roll in way after the doors have opened.
The British Sandwich & Food to Go Association holds an annual awareness week to celebrate the humble sandwich in all its glory. Taking place in May 2021, the focus was to support the industry to make a strong comeback after a year of lockdowns.
The national membership body engaged Pretzel’s food and drink PR team to breathe new life into the campaign and generate quality national, regional and broadcast media coverage. The key message? A call to action to encourage consumers to go out and grab a sandwich on the go.
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Part of our strategy was to engage high profile brands in the event and work in partnership with them on creating sharable, newsworthy content. This coupled with a series of creative digital PR campaigns examining all aspects of sandwich making/buying ensured a far-reaching multi-platform food digital PR strategy.
During the week of British Sandwich Week, we achieved 123 pieces of coverage with an average domain rating of 58.
National, regional, trade and broadcast media all covered the event with audience figures in the millions. McCoys, Hellmans, Marmite, Booths, McCain, Robert’s, Burt’s and Jamie Oliver all engaged with the campaign further amplifying our reach.
Ready to talk?
We would love to have a conversation about telling your story.
Our team can handle everything food and drink from product placements to store openings.
PR
Our product placement team will get your products seen in all the right places to tempt the tastebuds of your customers. We know food and drink PR is a quick-moving business and we work at a pace alongside a fast, efficient press office to handle journalist enquiries on your behalf.
Digital PR
We have creative ideas in abundance and our talent is to fine tune these into innovative digital food and drink PR campaigns that generate links and social shares with the ultimate aim of supercharging rankings, SERP visibility and web traffic.
SEO
Whether you need local SEO to help promote your new restaurant or e-commerce SEO to help drive sales of your product range, our team of SEO experts have years of experience and can help you carve out an online presence and get the search visibility and results you deserve.
Paid Advertising
Paid advertising is the perfect way to get the word out about your restaurant, or a new range of delicious food products. Our team can help you target the right keywords and create engaging display ads to get your products and brand in front of the right audience.
Web Development
Your website can be the most important tool for marketing your brand so it’s crucial that yours is lightning fast and good-looking. Whether you need to integrate with a booking platform to promote your restaurant or want to focus on e-commerce, we’re the experts that can help.
Content Marketing
Our food and drink content marketing team has the dream job of creating relevant, engaging and informative content that’s easy to consume. We never bite off more than we can chew, but we will create content that your audience can really get their teeth into.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Case Studies
3.58million coverage views in two weeks
The national membership body engaged Pretzel’s food and drink PR team to breathe new life into the campaign and generate quality national, regional and broadcast media coverage. The key message? A call to action to encourage consumers to go out and grab a sandwich on the go.
Part of our strategy was to engage high profile brands in the event and work in partnership with them on creating sharable, newsworthy content. This coupled with a series of creative digital PR campaigns examining all aspects of sandwich making/buying ensured a far-reaching multi-platform food digital PR strategy.
During the week of British Sandwich Week, we achieved 123 pieces of coverage with an average domain rating of 58.
